If you fail to prepare, then prepare to fail. In order to build a viable business strategy, planning must be used to evaluate the steps to be taken. Any unexpected circumstances must also be addressed. With practice, you will be able to make good plans. People who prepare are mindful of past situations that could be faced during the execution.

Even though a business plan is imperative, not all entrepreneurs recognize the necessity. If you cannot devise, enforce and execute a strategic plan to make your business idea work, even excellent business ideas can be futile. If you intend to earn funds from institutional investors and lenders, note that it is crucial to have a healthy business plan to back your claims. It is the nucleus of management activities. It should also be updated annually as a good business plan should include the latest trends in your industry or sector.

What is a business plan?

A business plan is your roadmap to success. It covers all aspects of your business and provides clarity on matters ranging from marketing, finance, operations to products and services.

A good business plan normally details:

  • Rate of success
  • Market analysis
  • Competitive analysis
  • Customer segmentation
  • Marketing logistics
  • Cash flow projection

A business plan is a powerful tool because it allows aspiring venture capitalists to set the right expectations from day one. The first thing to do when beginning a new company should be to devise a business plan so you know where you stand and exactly where you want to get to.

Reasons for failure of a business

–        Improper marketing

Without knowledge of proper marketing platforms and techniques, you will be like a blind man at battle. Thus, lack of marketing may lead to losses and subpar sales fulfillment. Making something like a flowchart will help you identify the platforms that work best for you.

–        Lack of capital

Often when we start, we do not assess all the things needed because we fail to enlist them in one place. This leads to a surge in the capital and gives rise to depletion of assets which compromises quality.

–        Inadequate team

Not knowing your requirements and expectations may force you to hire someone who is not right for the role. Not only will this waste your liquid assets in payments, but it will also elongate the hectic hiring cycle to and fro.

–        Stiff competition

With multiple companies targeting every industry, it is imperative to know your competition. This will help you learn from them and not repeat the same mistakes they do allow you to stand out in front of customers.

–        Improper pricing

Pricing needs to be at least subpar with industry standards, if not lower. If you will price your service higher, being a beginning, it is evident that you will attract fewer customers who can put in faith. Analysis of the market in your planning report will hinder you from this mistake.

–        No exit strategy

Down the line, as time passes, disagreements among partners are inevitable. One should have an exit strategy for handling internal disputes in a successful business plan.

By delineating roles and tasks and mapping out exit strategies of any fraudulent partners, your organization will save time and take quick action to avoid any vindictive activities that damage your reputation.

–        Lack of detailed financial projections

Not taking into account details such as :

  • Balance sheet
  • Cash flow
  • Income statement
  • Profit and loss statement
  • ROI calculations
  • Future expenses

Advantages of a business plan

–        To avoid the reasons mentioned above

Devising the plan will help you avoid kinks and the setbacks mentioned above.

–        Helps to secure financing

Even a mere description of your business plan will attract potential investors into providing capital. Your plan should demonstrate your likelihood of success and significant steps and work for your business to sustain in the long term.

–        Helps to identify potential weaknesses

A management plan allows you to recognize possible setbacks. You can also share the strategy with other people who can help and advise you. Assess experts and specialists who can guide you and discuss your strategy with you. It is recommended to consult your idea with at least three trustworthy individuals before taking it in front of investors. Make sure to edit your plan if they show any constructive criticism.

–        To communicate your ideas with potential buyers

Your plan must dictate where you are currently, where your company is going, and where you are headed. Any buyer will have more confidence if you show that you made an effort in the first place to devise a plan.

Moreover, the business plan in your mind can collapse easily even if they are unclear to investors.


–        Identifying if you need new assets

From helping you evaluate your assets to check your inventory, a plan will tell you if you need items such as computers and software and allocate an optimal budget to these assets. A good plan will also help you decide if you need an office or a workshop.

–        Hiring the right talent

A business requires various employees such as attorneys, consultants, accountants, etcetera. A plan will tell you what your organization needs and help bring in skilled staff for the job required. Additionally, it will provide a structure to your management.


As the pandemic is hovering above us, many young entrepreneurs are looking for alternate business opportunities online. As a result, the competition levels are touching the sky for every niche.

Making money online can seem like an impossible pipe dream, but if you follow and implement a proven plan, your success rate will be much higher.  A plan I recommend is https://olspsystem.com/join/91633


Please enter your comment!
Please enter your name here