Do you own a business? If yes, then do you know how to make it grow? Growing your business can be complicated and time-consuming at the same time.
Most people prefer organic traffic for their page or blogs, but some people take the help of social media marketing in order to get the job done and gain buyers. Some of the most popular social media platforms are:
Today, we’ll be talking about one of the most used social media platforms: Facebook.
Facebook was started back in 2004 and it has continued to grow ever since. Today, it has around 2.70 billion monthly active users.
If you’re starting a new Facebook page for your business or improving an existing one, it’s probably a good idea for multiple reasons. These include:
- Around 350 million photos are uploaded on Facebook every day.
- Facebook has more than 100 languages to choose from, making it easy for people of different religions and areas to operate Facebook.
- Fifty-one percent of total Facebook users visit the site or the application more than once a day.
The Facebook Page
Facebook offers a separate column for business accounts. A user can form a business account on Facebook in just 10 minutes. There, you can display your business name, description of your business, and the prices of your services or products. The page acts as the representative of your company, which is displayed to other users and buyers.
Facebook lets you form your page with your existing regular account. This makes it easier for you to operate the page and the account easily. You won’t have to log out and log in to check on your business page again and again. With just one tap, you can switch between your professional page and your already existing personal account.
Here’s how you can use Facebook to help you master your business:
- Find Answers
Ask yourself basic questions about your business and it’s a marketing strategy to form a goal.
Why? – Why do I want to be on a Facebook page?
Before starting to do something, it’s essential to understand the reason behind doing it by keeping in mind its impacts on your real-life and business.
What? – What do I want to achieve?
Setting a goal is essential. You should know what exactly you want to achieve from your business. Do you want to earn money, spread awareness, provide customer services or build a community?
When? – When should I start it?
Making up your mind on your deadlines encourages you to work more effectively and efficiently. It’s vital to prepare yourself for the upcoming business marketing responsibilities for your business. This will help you to avoid mistakes.
How? – How to start?
Once you have made up your mind, having a strategy is important. Strategies help you to achieve your goals. Different goals require different strategies to be made and implemented. Also, necessary strategic changes should be done regularly with time.
2. Use The Space Wisely
Facebook allows you to showcase your business-related ideas to people in the form of logos or display pictures. This is one of your Facebook page’s main features, so it should be utilized wisely. Make sure to pay close attention to your profile picture and cover photo because these are the first things seen or noticed by a viewer before checking out your page.
Here are the required dimensions:
Cover Image – 820×312 pixels
Profile Image – 170×170 pixels
3. Post Regularly
It might seem to be a tiresome task, but if you do it with passion and creativity, it’s going to be fun. Decide on the best time and frequency for you to write.
How much and when you post on Facebook should be a significant factor in your content strategy. If you don’t post regularly enough, you’ll come off as untrustworthy and unauthentic — after all, how much trust can you place in a company that hasn’t updated its Facebook page in months?
A viewer demands regular updates and information from your page. Regular updates and posts about your business keep the viewer from unliking your page. But keep in mind that posting a lot can also worsen things for you. If the viewer has only your posts all over his timeline, he might end up getting frustrated and unlike your page.
To keep track of your posts and updates, you can use different apps such as Facebook Insights, Google Analytics, and Bitly. Such apps allow you to schedule your posts for the future, making it easier for you to manage your page.
4. Post Photos And Videos To Your Timeline
Visual content has become one of the leading ways to reach more and more people. After all, it’s 40 times more likely to be shared than other forms of content that is posted on social media. Although images are a great way to capture experiences and give people a closer look at your brand, you should spend more time and money on making short videos.
5. Important Posts Should Be Pinned To The Top Of Your Page
Older posts are pushed further down your timeline when you add new material to your Facebook page. However, you can wish for a particular post to remain at the top of your page for a more extended period even after you have published new updates.
To address this, Facebook allows you to “pin” one post to the top of your page at a time. This will keep your post in the same place and allow your viewers and buyers to easily access it whenever they want to.